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July 15th, 2009:

Alima Pure review

{ As a disclaimer, this post is going to be moderately photo-heavy, so please wait for the images to load! }

For a few years now I’d been using Jane Iredale’s mineral foundation, which was a response to Bare Minerals not having a shade light enough for my skin despite my interest in loose powder foundations (and at the time they were the most well-known company for this). At some point along the way, the neutral shade I’d chosen started to make me look sort of orange-y, which is not very flattering. I don’t know if my skin changed colors, or if they changed formulas, but the end result was the same – I had to find a new brand to use.

I was skimming livejournal’s paleskin community to find suggestions for companies that produced really pale foundations, and discovered Alima ( http://www.alimapure.com/ ) made a wide variety of shades, all the way down to something that barely had any color at all. The shade choices are actually so abundant it took me a long time to decide on a shade! Luckily Alima is very good about providing samples, and I spent a couple weeks using different shades before I finally settled on the one I would buy a full size of.

Last week I placed the order for the full size, along with a bunch of samples.

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The order was shipped in a Priority mail box, wrapped in this cardboard netting.

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Alima is very meticulous in making sure everything is packaged neatly – this is the overall tissue paper wrapped parcel, closed with a green sticker featuring Alima’s bird mascot.

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Unwrapping the tissue paper reveals even more meticulous packaging. Visible here are the box for the foundation, a free (!) lip balm, and a brown paper bag containing my samples. Not visible was the small package of free samples.

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Yet more organization! The white pouch contains little ziploc baggies of free samples.

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Three baggies of samples: some shimmer eyeliner, shimmer eyeshadow and shimmer power (for face). Holly Berry shade of lip balm.

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Packaging of the foundation

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Foundation container, complete with cute bird mascot on the cover. Very classy.

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All 9 of my shimmer eyeshadow samples ($1 each)

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Face-related samples: some shimmer powder, finishing powder, primer powder.

The satin matte foundation is very light, like most loose mineral foundations, and won’t provide heavy coverage, but definitely helps create a smooth, airbrushed look. I have yet to try out the eyeshadows, but they look like they are fairly heavily pigmented. I love the shimmer powders (favorite shade so far is Whisper) for a little sparkly highlighting. The lip balm has a slight tint to it, almost no scent, and feels very creamy. I just put some on and within a minute or two I could already feel the difference on my dry lips. I might buy a different shade when I make another order (it’s inevitable!) since deep red isn’t a color I use much, but I am very appreciative of the free item! I don’t know if it was because I spent over a certain amount, or because I’ve been ordering kind of frequently lately…. XD

If you’re looking for a wide variety of shades in loose mineral foundation, Alima is definitely the place to go. Samples are $1 each, and max out at 2 per color per order, but the amount is pretty generous – I went at least a week on the foundation sample, if not more. You can pile as many samples as you like into your cart each order (I bought 16 samples in this order, so I can’t imagine there’s much of a limit!) so I should probably warn you that the sampling is a little addicting to do – it’s so tempting to just add one more, one more XD Also, there seems to be a slight discount the more samples you buy, doing some quick math it looks like for every four you order it’s $0.25 off (so one sample out of four would be $0.75 instead of $1).

Shipping is always fast, this last time I ordered July 10th, it shipped 13th, and arrived today. Everything was packaged marvelously as you can see above, and arrived with absolutely no problems.

I highly recommend Alima Pure!

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